Social Media has revolutionized the way businesses and non-profits communicate with an audience. It has given companies a voice. Consumers are now engaging with brands and causes in a way that has never before happened.
Knowing how to navigate this constantly evolving form of communication can bring monumental success quickly. Companies have become successful at light speed and non-profits have blown up overnight all on the backs of social media.
When crafting a social media strategy identifying the right platforms for you and your audience, finding the right voice to engage your demographic, and creating interesting content that coverts “followers” into customers will help you avoid the pitfalls and save you time and money.
Facebook – is best for building relationships, brand loyalty and driving conversion. Facebook advertising has a proven track record and can bring quick results if executed correctly. When it comes to social media marketing, Facebook is still king.
Instagram – Is the most popular social media platform among the coveted millennial generation. Instagram is extremely effective for retail businesses, art, food, entertainment, and non-profits. Instagram’s new advertising options allow for direct conversion and lead generation.
Twitter – Can be very effective for Public Relations and starting a conversation. With Twitter, you can get a quick read on what people think about your brand and communicate directly with consumers.
Linkedin – when it comes to Business-to-Business (B2B), Linkedin is head and shoulders above most other platforms. Strong analytics allow for easy analysis of your campaign’s effectiveness.
Snapchat & Periscope – video streaming allows you to tell a story in a whole new way. With Snapchat and Periscope, you can take people behind the scenes, live stream events, and create a whole new level of engagement.
Pinterest – Is excellent for lead generation, especially for clothing, art, and food businesses.
With Starke Marketing, you will get a game changing social media strategy that will connect and engage with your audience and bring results. Contact us today.