Content Marketing

“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin

What is content marketing?

Content Marketing is a buzzword that has been going around the marketing world for a few years now, but the truth is that content marketing has always been here. Content Marketing focuses on providing consumers with valuable and reliable content consistently to best communicate your business’ and non-profit’s message.

Google and other search engines are now rewarding websites and blogs that produce good content on a consistent basis with better web positioning. This new focus on good and clear content gives smaller businesses and non-profits a better chance at competing organically online with much bigger companies.

Content Marketing is a broad stroke term that weaves through your digital strategy, social media strategy, print strategy, and practically every other aspect of your marketing plan. However, blogs and email marketing are two of the best content marketing tools.

Blogs

Effective blogging builds your credibility, engages an audience, helps with lead generation, advances SEO, and establishes you and/or your company as an expert in your field. Blogging is of the most powerful yet underutilized tools by most businesses and non-profits today.

Email Marketing

Whether your goal is sales, lead generation, or bringing in donations, Email is a must for your business or non-profit. 74% of adults say email is their preferred form of communication. Starke Marketing has a proven record of raising donations, increasing sales, and growing businesses through email marketing.

To start building a blog and email strategy that engages your audience and leads to results, contact Starke Marketing today!

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